Jaymalin Santiago Biography Filipino Model, Influencer & Fitness Ambassador
Jaymalin Santiago is a well-known Filipina model, influencer, and lifestyle creator from Calumpit, Bulacan, Philippines. Born on May 3, 1998, she grew up in a close-knit Filipino family that supported her early passion for beauty, wellness, and public performance. Jaymalin completed her education at Bulacan State University, a well-recognized institution in Central Luzon, where she first began exploring opportunities in modeling and brand representation.
During her early years, she participated in local beauty pageants, which gave her public exposure and confidence. Her standout moment came when she became a Top Ten Finalist in “Wowowin’s Gandang Filipina”, a televised competition celebrating natural beauty and cultural pride among young Filipinas. This marked a turning point in her life, propelling her toward professional modeling and brand ambassadorship.
Jaymalin’s hometown of Calumpit has remained central to her story. Known for its rich cultural heritage and hardworking community, the town shaped her values of humility, resilience, and connection to her roots. Even after achieving social media fame, Jaymalin continues to highlight her Filipino identity through her work.
Over the years, she transitioned from local beauty contests to national brand campaigns, using her social media as a platform to inspire women across the Philippines. Her natural charm, fitness dedication, and approachable personality helped her become one of Bulacan’s most recognizable online influencers.
Jaymalin Santiago Career Growth & Social Media Influence
Jaymalin Santiago began her professional modeling career around 2017, quickly becoming a sought-after brand ambassador in the fitness and lifestyle sector. Her early collaborations included companies like Sinopec, Kaisan.ph Bulacan, and A-Plus Paints Philippines, where she served as the official “Paintbabe.”
Her professional journey expanded through long-term partnerships with Toyota Motor Philippines, Petrol Philippines, GM Helmets, and Chooks-to-Go, among others. By 2020, Jaymalin had solidified her position as one of the most visible micro-influencers in the region, representing both local and national brands.
On social media, her Facebook page has 599K followers, while her Instagram (@jaymalin_santiago) features curated lifestyle and fitness content. She also shares event highlights, collaborations, and brand endorsements on Threads and TikTok, where she connects directly with a growing Filipino audience.
Jaymalin’s influence extends beyond product promotion. Her content centers around self-care, health, food discoveries, gym motivation, and event coverage. She’s an active fitness influencer at Anytime Fitness Malolos and a beauty influencer for YSJ Skin Care Aesthetics-Main.
Her professionalism and positive energy have earned her collaborations with Emtrac Plus Philippines, Pet Options, and Sabbath Spa & Wellness Hub, among other lifestyle businesses. By balancing fitness and femininity, Jaymalin represents the new wave of modern Filipina influencers who combine digital creativity with social empowerment.
Jaymalin Santiago Personal Life, Relationships & Viral Video
Despite her large social following, Jaymalin Santiago has maintained a level of privacy around her personal life. On her social media, she often uses affectionate nicknames like “Jsn,” “Jason❤️,” and “Jason’s Property,” suggesting a close romantic relationship with Jason Mauricio, whose Facebook profile is publicly linked to hers.
In mid-2025, she became a trending topic across various Filipino platforms following a viral video controversy associated with her name, titled “Jaymalin Santiago Viral Video.” While the content of the video remained disputed, Jaymalin addressed the issue professionally and focused on maintaining her reputation as a digital creator. Her fans rallied behind her, defending her integrity and reaffirming her influence in the Filipino social media space.
She handled the incident with grace, using the opportunity to speak about digital ethics, online safety, and women’s dignity in the influencer industry. This not only strengthened her public image but also brought her recognition as a resilient and inspiring woman.
Jaymalin continues to emphasize self-love, empowerment, and authenticity. Her posts often reflect gratitude towards her followers and family for their continuous support.
Jaymalin Santiago Achievements, Income & Brand Collaborations
By 2025, Jaymalin Santiago has established herself as one of the most influential lifestyle creators in Central Luzon. Her partnerships with top Philippine brands and consistent engagement with her audience have made her a model of sustainable influencer marketing.
She works as a Brand Ambassador for:
Chooks-to-Go
Petrol Philippines
GM Helmets
Toyota Motor Philippines
Pet Options
Sinopec
A-Plus Paints Philippines
YSJ Skin Care Aesthetics-Main
Anytime Fitness Malolos
These roles, combined with her paid event appearances and digital promotions, have significantly contributed to her estimated annual income in 2025, summarized below:
| Source | Estimated Monthly Income (PHP) | Annual (PHP) |
|---|---|---|
| Brand Promotions | ₱120,000 – ₱150,000 | ₱1.5M – ₱1.8M |
| Fitness & Beauty Partnerships | ₱40,000 – ₱60,000 | ₱480K – ₱720K |
| Event Collaborations | ₱30,000 – ₱50,000 | ₱360K – ₱600K |
| Social Media Monetization | ₱20,000 – ₱40,000 | ₱240K – ₱480K |
| Estimated Total (2025) | — | ₱2.5M – ₱3.6M+ |
Beyond income, her career achievements include being featured in Gandang Filipina’s Top Ten, expanding her digital creator brand, and building a loyal online community of nearly 600K followers.
Jaymalin’s journey reflects a combination of beauty, discipline, and digital strategy, showing how a small-town Filipina can reach national fame through passion and persistence.
Jaymalin Santiago Biography
| Category | Details |
|---|---|
| Full Name | Jaymalin Santiago |
| Popular Name / Nicknames | Jsn, Jay, Jason❤️, Jason’s Property |
| Profession | Professional Model, Fitness & Lifestyle Influencer, Digital Creator |
| Known For | Wowowin’s Gandang Filipina Top 10 Finalist • Brand Ambassador for top Philippine companies • Viral 2025 social media moment |
| Date of Birth | 3 May 1998 |
| Age (as of 2025) | 27 years |
| Birthplace | Calumpit, Bulacan, Central Luzon, Philippines |
| Current Residence | Manila, Philippines |
| Nationality | Filipino |
| Religion | Christianity |
| Education | Studied at Bulacan State University |
| High School | Bulacan State University – Secondary Department |
| College / University | Bulacan State University (BSU), Bulacan |
| Degree / Qualification | Bachelor’s Degree (Field not publicly disclosed) |
| Early Life | Grew up in Calumpit, Bulacan; passionate about beauty, modeling, and fitness from a young age. Participated in local pageants and gained confidence on stage. |
| Family Background | Belongs to a middle-class Filipino family; parents’ names not publicly revealed but often mentioned in her interviews and posts. |
| Father’s Name | Not publicly available |
| Mother’s Name | Not publicly available |
| Siblings | Has brothers and sisters (names undisclosed) |
| Marital Status | Married |
| Husband’s Name | Jason Mauricio (Publicly linked via Facebook profile facebook.com/Jasonmauricio024) |
| Husband’s Profession | Fitness enthusiast & business partner (involved in wellness collaborations; details from shared brand events) |
| Children | Two children (names not publicly available) |
| Profession Start Year | 2017 |
| Career Highlights | – Top 10 Finalist at Gandang Filipina – Brand Ambassador for 10+ national brands – Fitness Influencer – Model for A-Plus Paints Philippines (“Paintbabe”) |
| Major Brand Associations | YSJ Skin Care Aesthetics-Main, Anytime Fitness Malolos, Chooks-to-Go, Petrol Philippines, GM Helmets, Pet Options, Emtrac Plus, Toyota Motor Philippines, A-Plus Paints, Sinopec, Kaisan.ph Bulacan |
| Active Years | 2017 – Present |
| Work Experience Summary | Influencer at YSJ Skin Care Aesthetics-Main (since Oct 2022)Influencer at Anytime Fitness Malolos (since Jul 2022)Brand Ambassador at Chooks-to-Go (since Feb 2020)Brand Ambassador at Petrol Philippines (since Oct 2019)Brand Ambassador at Toyota Motor Philippines (since Jun 2019)Paintbabe at A-Plus Paints Philippines (since Mar 2018)Brand Ambassador at Sinopec (since Oct 2017) |
| Social Media Handles | Instagram: @jaymalin_santiago Facebook: Jaymalin Santiago Official Page TikTok: vt.tiktok.com/ZSwXuTUX Threads: @jaymalin_santiago |
| Email for Collaboration | slaymalin@gmail.com / jaymalinsantiago@gmail.com |
| Physical Appearance | Height – 5’6” Weight – 54 kg Hair – Black Eyes – Black Brody White |
| Hobbies | Fitness training, traveling, attending lifestyle events, promoting wellness and food culture |
| Languages Known | Filipino, English |
| Net Worth (2025 Estimated) | ₱2.5M – ₱3.6M+ annually |
| Income Sources | Brand endorsements, event promotions, paid collaborations, and sponsored social media content |
| Awards & Achievements | – Top 10 Gandang Filipina Finalist (Wowowin) – Recognized as a regional brand face for fitness & beauty – 599K+ followers on Facebook – 34K followers on Instagram |
| Public Recognition | Known for promoting fitness, body positivity, and women’s empowerment through social media |
| Viral Video (2025) | In mid-2025, Jaymalin’s name appeared in a trending viral video controversy. She responded gracefully, focused on professionalism, and received strong fan support. |
| Public Image | Admired for confidence, humility, and resilience. Represents a strong example of modern Filipina womanhood. |
| Personality Traits | Confident, disciplined, creative, fitness-oriented, humble |
| Brands Owned / Associated Ventures | Personal collaborations with local wellness and beauty brands; ambassador roles in fitness and lifestyle sectors. |
| Favorite Topics Online | Beauty tips, gym routines, healthy living, motivational posts, and event hosting |
| Community Involvement | Supports local businesses in Bulacan, encourages youth empowerment through fitness and positivity |
| Future Goals | To expand her digital brand into nationwide campaigns and wellness entrepreneurship |
| Fanbase | 599K Facebook followers • 34K Instagram followers • Strong engagement in Central Luzon & Manila |
| Media Appearances | Featured in regional TV & online segments under Wowowin and lifestyle programs |
| Residence Type | Resides in Manila, often travels for brand events and shoots |
| Contact for Media | Email / Instagram DM |
| Last Updated | November 2025 |
| Verified Sources | Instagram • Facebook • LinkedIn • Gandang Filipina Fandom • Official Public Posts |
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